Sales to soar

Specialty supplement sales to soar.

Mintel’s Global New Products Database placing superfruits among the top 10 trends

combined with the Business Insights study predicting specialty supplements offer the most sales growth potential over the next five years puts a smile on the face of our industry.

Finding the next obscure fruit with high nutrient content is big business in the

functional fruit business as originality , combined with taste and mystic scores high with consumers.

Supplement consumption has reportedly increased in the younger generations by as much as 30 percent.

A report released by Packaged Facts last year, entitled Nutritional Supplements in the US, predicted that dietary supplement sales would grow upwards of $6bn by 2011, with products geared towards specific ailments accounting for a large share of the growth.
The International Food Information Council (IFIC) commissioned a web-based national survey of US adults last month and found consumers overwhelmingly believe food and nutrition play the greatest role in maintaining or improving health.

Based on the findings that consumers understand the link between food and health

the challenge is to increase consumer awareness so as to further tap into this market potential

Antioxidant Overpowers Rivals

Picking Winners

The mega trend that has flowed through society for generations

is fulfilling the needs and desires of baby boomers. This is not going to change as they enter retirement. They are becoming increasingly

concerned with health, and the resultant market is projected to

top one trillion dollars internationally.

In the last decade Berries became popular, this was followed by super fruits.

Pomegrannate, Gogi, Noni, Mangosteen and Acai which are all marketed on their powerful anti oxidant and associated medicinal benefits. Scientists believe Anti oxidants help prevent and repair the stress that comes from oxidation,

a natural process that occurs during cell division. Companies

unknown five years ago, now have sales approaching billions.

The world wide search for unique foods with enhanced beneficial properties has identified indigenous botanicals which are more potent than the foreigners and they have been known and used for millennia.

Scientists have discovered

that the most potent antioxidant is not in a fruit or berry, it's in your body.

Celebrate another podium finish or join the gold rush.

Marketing

Promoting your business web site.

One article can only summarize some of the avenues available

to the entrepreneur marketing their wares.

Lets starting with telling friends, word of mouth works because we have credibility and are able to tell a story about the product or business (testimonial) with a smile on our dial.

Business cards, flyers, notice boards, shirts, caps, buttons and don’t forget the mobile

advertising vehicle, your car. You need a eye catching phrase or logo,

a conversation starter. Some thing that may fulfill a need or desire.

Give people a reason to remember and seek more information.

The internet is an evolving medium with huge potential and it requires study.

Let’s look at Google adwords, Yahoo and other search engines are similar.

At the bottom of a Google search page, click on the advertise programs.

They have tutorials that will lead you through the process and it does not have to be learnt in a day. You are able to modify the add and refine the budget as the promotion develops.

You get to choose the key words that will come up in searches. For example, home business, Kakadu Juice or nutritional supplement. You are able to specify the maximum amount you are willing to pay when some one clicks on your add. (cents per click –CPC). Also you determine your daily budget and the locations where your

campaign will appear.

The adds that appear on the first page of a search get the majority of the clicks. Some terms like MLM are expensive to get on the first page because of their popularity. Paying to advertise MLM on the first page of a search all around the world would be prohibitively expensive.

So we can limit the location and or the daily budget or both.

For example our Add could be.

Kakadu Juice the nutrition

Your body deserves.

www.licence2printmoney.com

Location – the state of Victoria

Key Word - CPC

Nutrition 23c

MLM 1.80c

Kakadu Juice 17c

Home Business 1.13c

Noni 22c

Daily Budget $5

Be on the look out for Free classifieds and forums that discuss topics of interest

Web 2 which is a growing resource and refers to the use of blogs,

YouTube, MySpace and Face Book. These are free and are being used by a growing number of people.

Remember there are people who get paid to take nutritional supplements and those who don’t.

Some thing to mention next time someone asks you what you do for a living.

Cheers

Peter

" I get paid to take a delicious nutritional supplement"

"I get paid to help people and make friends"