Sales to soar

Specialty supplement sales to soar.

Mintel’s Global New Products Database placing superfruits among the top 10 trends

combined with the Business Insights study predicting specialty supplements offer the most sales growth potential over the next five years puts a smile on the face of our industry.

Finding the next obscure fruit with high nutrient content is big business in the

functional fruit business as originality , combined with taste and mystic scores high with consumers.

Supplement consumption has reportedly increased in the younger generations by as much as 30 percent.

A report released by Packaged Facts last year, entitled Nutritional Supplements in the US, predicted that dietary supplement sales would grow upwards of $6bn by 2011, with products geared towards specific ailments accounting for a large share of the growth.
The International Food Information Council (IFIC) commissioned a web-based national survey of US adults last month and found consumers overwhelmingly believe food and nutrition play the greatest role in maintaining or improving health.

Based on the findings that consumers understand the link between food and health

the challenge is to increase consumer awareness so as to further tap into this market potential