The Customer

What your customer really wants to hear.

Bill Jayne says it all in this famous quote:

"It doesn't matter what you're selling. Your direct marketing should never 
be about the product. It should always be about the prospect."

How much of your current opportunity presentation is about your company, 
products, and compensation plan?

How much of your current opportunity presentation is about your prospect?

Great recruiters know that their presentation should be about the prospect's 
favorite subject: the prospect.

If your presentation is 100% about your company, products, and 
compensation plan - think about including more questions about 
the customer. 
It works.